LOCAL DIGITAL MARKETING SERVICES

Do Your Own Organic SEO.

If you are a small business, or startup in Boston, MA chances are, you have heard about SEO services.

And probably have thought on doing it yourself, (sounds easy enough! Right? Not Quite!!).

Since hiring a SEO and marketing company in Boston, MA to do it for you it's too expensive, and you are just starting up, we understand the struggle!!

So, here you have some useful tips to understand search engines and how to get your website to show up on Google's SERPs.

BUT, before you dive into SEO, please remember that there is NOT easy and fast way to get on page one of Google search results. Organic SEO takes a lot of time, knowledge of how search engines work, and alot of reading or watching videos if you have't done it before. Also by the time you are reading this, probably some rules have already changed. Now, if you are willing to invest your time improving your website Serps, go ahead!

There are many factors that Google and Bing or Yahoo, consider to rank and index your website; some of them are:

• Your domain name age:
  Even though this is not very important, every bit counts according to Matt Cutts in this video Watch it Here.
• Having your main keywords in your domain;
  we are not suggesting to stack keywords on it, at all. It would damage your rankings more than help ( Understand the EMD Google Algorithm). You need to remember also, that a too long domain name it's hard to remember.
• Private or public domain.
  There is no good reason to hide your information in the whois database, unless you are hiding something. So it's better not to.
  Please take into account that many web hosting companies and domain name registerers provide private domain services when you buy your domain name.
• Titles in your pages and a good page description.
  Having your keywords in your title is a good idea. As it is also to wrap your main key word frases in "h1" tags.
  Not less important is to provide a good no more than 155 characters description of your page.
• Quality and Unique Content:
  Most of all, good and useful information on your site is key to rank well on search engines.
  We need to avoid duplicate content at all cost. Usually we recommend to hire a SEO content writer, which usually gets expensive, but it also can give your website the boost it needs, by providing your prospects usefull information abou the services and products you are trying to market online by using the right key word phrases that people use when searching online.
• We make sure your site loads at the recommended speed.
• Optimize your images so they load fast and are of an optimum quality. Paying a photographer it would be a recommendation, but if that is too much, we can take some pretty good quality pictures for you.
• Link building:
  This is a factor that can either help boost your rankings or get you penalized by Google.
  Link building is something it needs to be done very carefully. Having too many rich text keywords can damage your rankings rather than help.
• Social Media and Multimedia